our ethos

Integrity, honesty and accountability are at the heart of everything we do.

Working with you, we promise to:

Listen to you and work hard to understand your needs and issues
Build a genuine relationship with you
Set clear, measurable goals and ensure short AND long-term value
Offer impartial advice and practical solutions that you can trust
Be honest and straight talking, telling you what we believe not what you want to hear

OUR FOUNDER

Paul Struthers founded Moya Sport in 2022 out of a passion for sporting integrity, fairness and transparency, and a desire to bring sporting bodies and players together. Moya Sport is named after his mother, who died when Paul was a child.

Paul has worked in horseracing, a sport at the forefront of integrity and anti-doping, for over 20 years. As a former Head of Communications for a National Governing Body and Chief Executive of a Player Association, he has a wealth of integrity and communications knowledge and experience.

In his role as Head of Communications at the British Horseracing Authority (BHA), Paul worked closely with the Integrity and Disciplinary teams, gaining extensive knowledge of investigative and disciplinary processes. As part of the BHA's senior management team, he was involved in shaping regulatory policy across a variety of areas.

Paul was the BHA's main spokesperson across all media outlets, developing an excellent relationship with the media and a reputation as a genuine and honest interviewee. He produced and implemented the BHA’s first crisis management strategy and was responsible for the communications strategy and all media relations for a wide range of challenging or contentious matters. These included a race-fixing trial at the Old Bailey, and numerous high-profile sports tribunals, anti-doping and welfare matters.

As CEO of the Professional Jockeys Association (PJA), Paul was the main point of contact for all disciplinary and integrity matters, responsible for advising athletes on a wide range of regulatory matters, ranging from technical infringements of the rules, through to complex betting integrity and anti-doping matters.

His role in cases varied from instructing legal representation, case management, assisting legal teams with case preparation, sourcing and instructing expert evidence and witnesses (for example arranging private hair and urine testing) all the way through to representing jockeys in disciplinary proceedings.

Combining his knowledge and experience with his eye for detail, Paul successfully influenced regulatory policy across a variety of areas and was instrumental in forcing the BHA to commission an independent review into its disciplinary processes, resulting in a new independent judicial process. During Paul’s tenure, the PJA’s appeal success rate increased from below 40% to almost 80%.

He doubled member-engagement at the PJA by implementing a new communications strategy for PJA members, created a new behavioural Code of Conduct (the first of its kind in horseracing)and delivered a wide-ranging training campaign whilst working closely with the BHA on various safeguarding issues.

Paul has held a variety of Directorships, including for the PJA, the Professional Players Federation (the national organisation for Player Associations in the United Kingdom), Great British Racing Limited (horseracing's central marketing body) and The Thoroughbred Group. He was also Company Secretary for the PJA and was a Trustee of the PJA Trust and Jockeys Education & Training Scheme.

Paul is married to Kate, a PR and Marketing consultant. They have two children – Eve, 13 and Harry, 11 – and a lurcher, Dash. In his spare time Paul coaches youth football and cricket, is a qualified and practicing football referee, plays cricket, golf and football and enjoys watching a variety of sports, especially football, American football, rugby and cricket.